Visual kei (v-kei or VK) is a movement in Japanese music where bands places emphasis on both music and looks. Inspired by Western punk, glam rock, and hair metal genres of the 1970s and 1980s, Japanese bands adopted elements from these trends to incorporate into their stage styles. These visual kei bands inspired many fans to dress in alternative fashion leading a rise in Japan’s gothic and punk fashion scene starting in the 90s.